Make your company a force for good and build trust, create customer loyalty and access new markets 

1pm – 2pm 2nd October 2020, Online


Customer’s expectations of companies have changed through Covid 19, the Black Lives Matter Movement, and an increased awareness of social inequality and climate change. Trust is at an all time low and people want to know what companies are for beyond making profit and to see you have a positive impact on the world.

Making your company a force for good isn’t just the right thing to do, it is good for your business. Unilever’s purpose-led, Sustainable Living Brands are growing 69% faster than the rest of the business and delivering 75% of the company’s growth.

Now is the time to act. But how do you engage customers to build trust and loyalty?How do you make an authentic impact in a way that also benefits your business?

Join host Fiona Ras-Jones of Make Impact, an agency empowering companies to make their business a force for good, and guest Amy Williams of Good Loop, a pioneering AdTech company and BCorp who convert media money into charitable donations.

  • Explore purpose and how making your business a force for good can benefit your organisation
  • Find out about the latest trends on what customers want from businesses in light of Covid-19, the Black Lives Matter movement, social inequality and climate change and discover how purpose can engage, build trust and create customer loyalty
  • Learn how to start engaging your customers with purpose
  • Get practical ideas to start taking action

Book your tickets now using the link below.


Host – Fiona Ras-Jones, Founder + Director at Make Impact – Make Impact works with growing companies who want to lead with purpose and make their business a force for good. Helping you to transform your organisation to create measurable positive impact that benefits society and unlocks your business innovation and growth potential.

Guest – Amy Williams, Co-Founder of Good Loop – Good Loop are a leading AdTech company and BCorp with a mission to make advertising a force for good in the world. They convert media money into charitable donations in a way that delivers a positive user experience and guarantees the highest quality of impressions for brands including clients such as Unilever and H+M. Amy is a UN Women Global Innovator, one of Forbes 30 Under 30, Ad Age’s 2020 Women to Watch, The Drum Digerati and BIMA 100.


This event is for forward thinking business leaders who want to explore how to engage customers with purpose to make a positive impact on society and benefit their business.


For more information on being purpose led and making your business a force for good contact us.

Book your ticket now
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